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Black Friday 2019 Recap
Black Friday 2019, which fell on November 29th, proved to be a landmark year for retail, both online and in-store, as consumers flocked to retailers for the biggest shopping day of the year. An interesting development observed was the blending of Black Friday with Cyber Monday, resulting in a long weekend known as the 'Cyber 5'. It became a crucial period for retailers who aimed to make a significant portion of their annual sales during this time.
The surge in online shopping was especially noteworthy in 2019. According to Adobe Analytics, online sales reached a record-breaking $7.4 billion, a 19.6% increase compared to the previous year. This demonstrated a continued shift in consumer behavior, as more shoppers chose to make their purchases online instead of braving the crowds at physical retail stores. Notably, mobile devices accounted for 39% of online sales, indicating a marked rise in mobile shopping.
In-store sales, on the other hand, faced a slight dip. Shoppers still visited stores, with the National Retail Federation (NRF) estimating that over 160 million people would shop over the long Thanksgiving weekend. However, foot traffic at retail stores fell 6.2% year over year, according to ShopperTrak data.
The most popular products during Black Friday 2019 ranged across a variety of categories. Electronics, particularly TVs and smartphones, were high on the list. Apple's iPhone and AirPods were popular choices, as were various models of Samsung's Galaxy line of phones. Gaming consoles such as the PlayStation 4 and Xbox One also saw impressive sales. In addition, toys related to Disney's 'Frozen II' and 'Star Wars' franchises were hot-ticket items, showing the immense pull of pop culture during the holiday shopping season.
In summary, Black Friday 2019 was a year of significant growth for online sales, reflecting the wider global trend towards e-commerce and mobile shopping. Despite a slight decrease in in-store sales, the period still held a crucial role in the retail calendar, and the popularity of diverse product categories demonstrated the vast consumer interest that Black Friday continually sparks.