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Black Friday 2015 Recap

Black Friday in 2015 was a significant event in the retail calendar, attracting hordes of consumers both online and offline. It took place on November 27th, marking the traditional beginning of the Christmas shopping season in the United States, right after the Thanksgiving holiday.

In 2015, Black Friday continued its trend of growing online sales. With the increasing ubiquity of the internet and smartphones, more people than ever before were turning to e-commerce platforms, preferring the convenience of online shopping over the traditional brick-and-mortar stores. Many major retailers, including Amazon, Walmart, and Best Buy, offered significant discounts on their online platforms, leading to record-breaking online sales. Adobe's 2015 Digital Index showed that online sales on Black Friday reached $2.74 billion, which was an increase of 14.3 percent compared to 2014.

Despite the surge in online shopping, many consumers still thronged to physical stores, creating scenes of bustling shopping malls and crowded stores. As usual, electronics were hot-ticket items, with consumers lining up for hours, even days, ahead of time to take advantage of sales on items such as televisions, game consoles, and smartphones.

Yet, the trend towards starting sales on Thanksgiving evening continued in 2015, drawing criticism from those who believed the holiday should be reserved for spending time with family. Some major retailers, including REI and GameStop, made headlines for bucking the trend and staying closed on Thanksgiving. They wanted to send a message that some things are more important than sales, encouraging their employees and customers to spend the holiday with loved ones.

Overall, Black Friday 2015 showcased both the enduring appeal of in-store shopping experiences and the growing dominance of online shopping. The blend of these two trends provided consumers with more choice and flexibility in their shopping methods, while retailers gained insights to fine-tune their strategies for future holiday seasons.