Black Friday 2013 Sale Ads
Black Friday 2013 RecapBlack Friday in 2013 was an eventful occasion, marked by immense foot traffic in brick-and-mortar stores, as well as a surge in online shopping activities. It took place on November 29, 2013, the day after the U.S. holiday of Thanksgiving. As always, it signaled the official beginning of the holiday shopping season, promising deals and discounts that attracted countless shoppers looking to capitalize on the price drops.
Retailers both large and small rolled out impressive deals to captivate consumers. Big-box retailers such as Walmart, Target, and Best Buy, among others, opened their doors early, with some starting their sales events as early as the evening of Thanksgiving Day. The strategy to extend store hours was intended to distribute shopper arrival times and avoid the notorious rush that characterized Black Friday shopping.
Online shopping also made significant strides in 2013. According to ComScore, online sales surpassed $1 billion on Black Friday, making it one of the highest online spending days of the year. This was a clear sign of the growing trend of consumers choosing to shop from the comfort of their homes, skipping the chaos and long lines in physical stores.
Despite the allure of steep discounts, the day was not without controversy. Critics argued that the increasingly early start times for Black Friday sales intruded on the Thanksgiving holiday and put unnecessary pressure on retail workers. Incidents of unruly crowds and violence also underscored the frenzy and desperation that could come with the event.
Overall, Black Friday 2013 was a testament to the evolving retail landscape, reflecting the growing prominence of online shopping and the continued importance of the holiday shopping season for the retail industry.
