Toys R Us 2009 Black Friday Ad

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Toys R Us Background Information

Toys R Us is an international toy, clothing, and juvenile-products retailer that has held a special place in the hearts of children and adults for many years. The company was founded by Charles Lazarus in Washington, D.C. during the post-war baby boom era in 1948, as a baby-furniture store. Lazarus quickly expanded his business to include toys, renaming it Toys "R" Us, with the iconic backwards "R" in the logo, in 1957. Over the following decades, the company expanded internationally and launched various spin-off stores, including Babies "R" Us and Kids "R" Us.

The store was known for its wide variety of toys and games, and was famously billed as the "World's Greatest Toy Store". For many children, a trip to Toys "R" Us was an exciting adventure, as they were given the opportunity to explore aisles filled with toys, from classic board games and action figures to cutting-edge electronics. For adults, the store offered a vast selection of children's and babies' merchandise, making it a convenient destination for holiday shopping and gift purchases. Throughout its history, Toys "R" Us maintained its position as a key player in the toy retail industry, despite facing various challenges and changes in the retail landscape. The brand's enduring legacy is a testament to its commitment to bringing joy to children of all ages.