Target 2018 Black Friday Ad

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Target Background Information

Target is a well-known retail company based in the United States. It was founded by George Dayton and opened its first store in Roseville, Minnesota, in 1962. Since then, it has expanded its reach to operate more than 1,800 stores across the U.S., making it the country's eighth-largest retailer by sales. Known for its bold, red bullseye logo, Target stores have become a staple in American retail, offering a wide array of goods, from clothing and home décor to electronics and groceries.

The company prides itself on a clean, well-organized, and customer-friendly shopping environment. Target's stores are often larger than typical supermarkets, placing them in the "big-box" store category, but they are smaller than warehouse-style stores. This makes for a shopping experience that is a hybrid between the convenience of a smaller store and the wide product range of a large warehouse. Target also boasts a substantial e-commerce presence, offering online shopping and curbside pickup services. Their commitment to affordable style and quality, combined with a focus on superior customer experience, has solidified Target's position as a leading retailer.