Kohl's 2011 Black Friday Ad

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Kohl's Background Information

Kohl's is a leading American department store retail chain, known for its strong focus on selling clothing, housewares, and home goods at affordable prices. Founded by Maxwell Kohl as a supermarket in 1946 in Milwaukee, Wisconsin, the first Kohl's department store opened its doors in 1962. Over the years, the company has grown exponentially and it operates more than 1,100 stores across 49 states, making it one of the largest department store chains in the United States.

Kohl's business model is designed around providing value to customers through a combination of low prices, sales, and promotions. One of their notable features is the Kohl's Cash rewards program, where customers earn store credit for future purchases based on the amount they spend. This strategy has helped them maintain a loyal customer base. Kohl's also places its stores primarily in suburban retail centers instead of enclosed shopping malls, distinguishing itself from many of its competitors. As of 2021, Kohl's has been adapting to changing retail landscapes by integrating online and in-store shopping experiences, offering services like buy online pick up in store (BOPIS) and contactless curbside pick-up.