Ikea 2018 Black Friday Ad

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Ikea Background Information

Ikea is a renowned multinational retail company specializing in ready-to-assemble furniture, home accessories, and kitchen appliances. Established in 1943 by Ingvar Kamprad, the Swedish company has grown to become a global household name, known for its affordable and stylish designs. Ikea stores are distinctively designed with a layout that guides customers through various room setups, allowing them to visualize how the furniture and decor would look in their own homes. This concept encourages customers to explore different combinations and solutions, fostering a hands-on and interactive shopping experience.

One of the key elements that sets Ikea apart is its flat-pack packaging system, which not only makes transportation easier but also enables the company to offer cost-effective pricing. Customers can choose to assemble the furniture themselves or utilize Ikea's assembly services for a hassle-free experience. Moreover, Ikea offers a range of additional services, including interior design consultations, home delivery, and click-and-collect options, ensuring that customers have a seamless and convenient shopping experience.