Build-A-Bear 2018 Black Friday Ad

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Build-A-Bear Background Information

Build-A-Bear Workshop is a unique retail store that offers customers the opportunity to create their own customized stuffed animals. Founded in 1997 by Maxine Clark, the store quickly gained popularity for its interactive and personalized shopping experience. At Build-A-Bear, customers can choose from a variety of stuffed animal options, including bears, dogs, cats, and other cuddly creatures. They can then go through a step-by-step process of selecting and stuffing their chosen animal, adding special touches like sounds, scents, and clothing accessories. This hands-on approach allows customers, especially children, to create a one-of-a-kind companion that reflects their own preferences and imagination.

What sets Build-A-Bear apart is the emphasis on storytelling and emotional connection. Each stuffed animal comes with a unique birth certificate, allowing customers to name their creation and make it feel like a cherished companion. The store also offers a range of outfits and accessories to further personalize the stuffed animals, from superhero costumes to princess gowns. Build-A-Bear is not just a retail store; it is an experience that promotes creativity, self-expression, and the joy of making something special. With locations worldwide, Build-A-Bear has become a beloved destination for families and individuals seeking a memorable and interactive shopping adventure.