Welcome to the Black Friday Archive - home to a collection of over 1,300 Black Friday sale ads from the past 20 years as well as a quarter million historical Black Friday message board posts. Have you ever wanted to go back in time and see the Black Friday deals from years ago? Or view sales from stores that are no longer around? We provide archived Black Friday sale ads from 2004 through last year. For current year Black Friday ads, news, rumors and more, visit Black Friday @ GottaDEAL.

Black Friday Ads by Year

Black Friday Ads by Store

About Black Friday

Black Friday, the day after Thanksgiving, traditionally marks the start of the holiday shopping season. It's a day known for its heavy discounts and consumer frenzy, drawing millions of shoppers to brick-and-mortar stores and online retail websites alike. While the day was initially centered around in-store shopping, there has been a significant shift towards online shopping, especially in the wake of the digital revolution and the Covid-19 pandemic. More people than ever before are now opting for the convenience, safety, and wide range of choices offered by e-commerce.

For online retailers, Black Friday represents a unique opportunity to drive significant sales volumes. Websites across the spectrum, from giants like Amazon and Walmart to smaller e-commerce operations, all participate with special deals, discounts, and promotions. As the day approaches, these companies prepare by optimizing their websites for heavy traffic, crafting marketing campaigns, and strategically pricing their inventory to entice potential customers.

However, for shoppers, finding the best deals can be a challenge given the sheer number of retailers and the vast array of products on sale. This is where websites like GottaDEAL come in. This site, among others, specializes in leaking Black Friday ads in advance. These 'leaked' ads are essentially promotional materials from various retailers showcasing their planned discounts for the upcoming shopping event.

These websites play a crucial role in shaping Black Friday shopping behaviors. They offer consumers a chance to plan their purchases and budgets well in advance, and create a sense of anticipation and excitement. They also add an element of competition among retailers, as each tries to outdo the others in terms of discounts and deals to attract more customers.

Ultimately, Black Friday's shift towards online shopping and the rise of websites like GottaDEAL exemplify the rapidly evolving retail landscape. While the thrill of in-person shopping remains for some, the convenience and efficiency of online shopping, combined with the ability to plan ahead thanks to leaked ads, are increasingly defining the Black Friday experience.